Pricing strategy
Pricing is built from recent comparable sales and honest condition assessment, so your home lands in front of the right buyers at the right number.
Sell Your Home
Priced right, presented well, and under contract fast.
Selling in El Paso should be organized, honest, and quick. Alejandro handles pricing, repairs, staging, and marketing so your home hits the market ready to sell.
Listing results
“80% of my listings get a contract within 1 week, 90% within a month.”
Strong results citywide.
Who I work with
Sellers in every kind of situation.
Whatever is driving the sale, the plan is built around your timeline and what the home actually needs.
Relocating out of El PasoInherited propertyInvestorsMoving to your next home
My process
Eight steps from first conversation to closing.
- 01
Initial CMA
A comparative market analysis gives you a rough pricing and market estimate for your area before anyone walks through the door.
- 02
In-person walkthrough
Alejandro sees the home in its current condition and gives two estimates: value as-is, and value with recommended repairs completed.
- 03
Contractor estimates
His contractor team prices out any recommended repairs so you are working with real numbers, not guesses.
- 04
The repairs-worth-it conversation
You walk through whether the repairs pay off financially. Alejandro gives a recommended list price—the final call is always yours.
- 05
Repairs organized for you
If repairs are needed, Alejandro personally schedules and organizes the work with contractors. You cover the cost of repairs, or use your own contractor if you prefer.
- 06
Minor staging, done in-house
Alejandro handles light staging himself, using your furniture plus some of his own when a room needs it.
- 07
Marketing that gets attention
Professional photos from photographers he trusts, drone footage, full walkthrough videos he shoots himself for social media, an open house during opening week, and full syndication to Zillow, Realtor.com, Homes.com, and other major listing sites.
- 08
Communication you can count on
Check-ins every few days, and immediately if anything significant happens. You are never left wondering what's going on.
Timeline
If your home is move-in ready, photos can be done and the listing live on the market within about a week. If repairs or cleaning are needed first, expect 2 weeks to a month before listing.
Commission
A standard, straightforward rate—no gimmicks, no confusing tiers. Alejandro explains exactly what is covered before you sign anything.
Why sellers choose me
Four things that move a listing.
Marketing that stands out
Professional photography, drone footage, and walkthrough video shot personally—not a phone snapshot and a listing sheet.
Strong in-person presentation
Staging, opening-week open house, and a home that shows well the day buyers walk in.
Frequent communication
Regular updates on showings, feedback, and offers so you always know where the sale stands.
No cost, no pressure
Get a free home value estimate.
Tell Alejandro about the property and he will follow up with a market estimate and next steps for your timeline.
915-248-7707
Prefer to talk it through first? Call or text anytime.
Buying after you sell? Ask about coordinating both.
What sellers say
Seller experiences, in their words.
Read verified Google and Zillow reviews from sellers Alejandro has represented.
Ready when you are